For years, Scott-Vincent Borba has counted many celebrities among his skincare clientele, and now a specialty range of his signature BORBA topical and ingestible skincare products are available to Walgreens drugstore consumers too.
 
Dubbed “Inside Out Beauty Solutions,” the beauty collection spans 27 products. Nine clinically-tested skin care products include Age Defying 4-in-1 Cleansing Treatment, Age Defying Wrinkle Smoothing Serum and PMS Skin Rescue 7-Day Treatment System ranging from $9.99 to $24.99. A five-piece Age Defying Starter Kit, available for $24.99, offers customers an easy, affordable way to try BORBA skin care.
 
The line also includes nine dietary supplements: Firm & Fit Calcium Chews, Healthy Glow Immunity Drink Mix and Mighty Energy Gummi Mice (priced from $14.99 to $19.99), four vitamin-enhanced Skin Balance Water formulas, and four corresponding Skin Balance Crystalline drink mixes (priced from $1.99 to $6.99).
 
The line of skin care cosmeceutical and supplement formulations are billed to enhance “skin’s youthful appearance through innovative solutions including topical cleansers and moisturizers, vitamin-enhanced water and dietary supplements like fruit or vitamin chews.”
 
Just as he did for his existing product line, esthetician Scott-Vincent Borba tapped into the high nutrient and antioxidant power of “superfruits” such as acai berry, blueberry, pomegranate, cranberry and grape seed as marquis ingredients. He said the use of superfruits in his topical and ingestible formulas help defend cells against the free radical damage that can lead to premature aging, illness or even disease.
 
Mr. Borba also said that the decision to create a product line exclusive to Walgreens was made for several reasons—the biggest of which was the economy. “People are a lot more cost-conscious these days and looking to save money wherever they can,” he said. “The days of spending a fortune on clothes, makeup and skincare without thinking about it are over. However, people still aren’t willing to sacrifice on quality. Every product I create is prestige-level and high performance; I never make a product that I wouldn’t use myself.”
 
“The second reason is that we’re seeing a huge trend in luxury fashion brands expanding into mass market stores (Karl Lagerfield for H&M, the Target Designer Collaborations, etc.),” he continued. “I decided to do this with skin care, with a limited-edition, capsule collection of products that are affordable for every woman.”
 
Thus far, Mr. Borba has been thrilled with the level of partnership Walgreens has afforded his company. “The partnership with Walgreens allows me to bring my prestige formulas to drugstore shoppers, because of the volume of product we’re producing (we launched in 2500 stores and plan to expand to full distribution next year),” he said. “They look to BORBA as a testing ground to bring in fresh innovation with a more premium flair. I believe it’s the first time a vendor has gotten the green light to place not only skin care products but also dietary supplements, wet and dry beverages and a book into the beauty section! We placed a lot of emphasis on educating the in-store beauty advisors so they can advocate for the brand. Everyone has welcomed us with excitement and positivity, and it’s really helping to make the launch a success.”
 
To promote the line, Mr. Borba has embarked on a series of personal appearances in Walgreens stores, where he conducted one-on-one skin evaluations.
 
The BORBA Inside Out Beauty Solutions products are available exclusively at select Walgreens stores nationwide and on Walgreens.com. “Our customers see us as a valued destination for health and wellness needs, from the trusted standby beauty staples to the latest innovations,” said Shannon Petree, Walgreens’ divisional vice president and general merchandise manager for beauty. “BORBA has created a buzz in the beauty world and among celebrities. Now, we’re excited to bring these items to the masses so everyday women can achieve total beauty in a healthy, unique and affordable way.”